iBeVisible AI Policy

1. How iBeVisible Uses AI

iBeVisible uses AI and other automated technologies to assist with content and marketing activities.

Depending on the features you use, AI may help with:

• article and blog content;
• social media content;
• newsletters;
• campaign content;
• headlines and descriptions;
• content ideas and outlines;
• rewriting and adapting content;
• content optimisation;
• images and supporting visual content, where available;
• repurposing content for different channels; and
• other content and marketing functions available through the Platform.

AI is used to assist these activities. It does not replace the user's responsibility for reviewing and approving the final content.

2. Our Approach to Responsible AI

Our approach to AI is based on the following principles:

3. Human Review and Approval

iBeVisible is designed around human review and approval.

AI-generated content should be treated as a draft or assistance rather than unquestionable fact.

Before publishing, sending or relying on AI-generated or AI-assisted content, users should review relevant matters such as:

• factual accuracy;
• names and dates;
• statistics;
• prices and offers;
• product and service information;
• marketing claims;
• sources and links;
• intellectual property;
• privacy;
• regulatory requirements; and
• suitability for the intended audience.

Where a user reviews, edits, approves, schedules, publishes or sends content, that user takes responsibility for the final content and how it is used.

4. Information Used for AI Content Creation

AI processing within iBeVisible is limited to information relevant to the content-creation task requested by the user.

This may include:

• topics;
• keywords;
• prompts;
• article briefs;
• public business information;
• business descriptions;
• products and services;
• brand information;
• tone and style preferences;
• target audience information;
• draft content;
• campaign instructions; and
• other related content information.

The information used for AI content creation is intended for content creation and public-facing use.

Only information reasonably necessary for the requested task is passed for AI processing.

5. Private Customer Data and AI

We do not provide private customer account information to AI providers for content generation.

We do not provide subscriber lists or subscriber personal information to AI providers for content generation.

We do not intentionally provide sensitive or confidential personal information to AI providers for content-generation purposes.

Users should also avoid entering private, sensitive or unnecessary personal information into prompts or other fields intended for AI content generation.

More information about how we handle personal information is available in our Privacy Policy.

6. AI Training

We do not use customer personal information, subscriber information or private account information to train public AI models.

Information provided to AI for content-generation purposes is limited to relevant non-private content intended for public-facing use.

Using information as context to generate content is different from training an AI model.

Where business information is used to help iBeVisible create more relevant content, it is used as context for the requested content-creation task rather than to train a public AI model.

7. Third-Party AI Technology

iBeVisible may use approved third-party AI technologies to provide particular AI-assisted features.

Where third-party AI technology is used for content generation, only information reasonably necessary for the requested content task is provided for processing.

Private account information and subscriber information are not provided to AI providers for content generation.

We assess AI technologies based on factors relevant to their intended use, which may include:

• functionality;
• reliability;
• security;
• privacy;
• data-handling practices; and
• suitability for the iBeVisible Platform.

We may change the underlying AI technology used by iBeVisible as technology and Platform requirements develop.

8. AI Security and Cybersecurity

AI-enabled technologies form part of our broader information security and risk-management approach.

Our information security practices operate within our existing ISO/IEC 27001:2022 Information Security Management System (ISMS).

Because AI-enabled technologies can introduce security risks that differ from conventional software systems, we also consider risks relating to AI inputs, prompts, configurations, integrations, reference information, automated workflows and changes to AI technologies.

Depending on the feature and level of risk, our security practices may include:

• assessing AI-specific security risks;
• protecting relevant prompts, configurations, source code and proprietary information;
• identifying potentially malicious, manipulated or unexpected inputs;
• reviewing security implications when AI models, providers, configurations or integrations materially change;
• monitoring for unexpected or potentially harmful AI behaviour;
• considering security and data-handling practices when selecting AI technology providers; and
• managing AI-related security events through our established incident-management processes.

We continue to review developments in AI security, including relevant guidance such as ISO/IEC 27090:2026, as part of our risk-management and continual improvement processes.

ISO/IEC 27090:2026 is guidance relating to AI-specific cybersecurity risks. Reference to it in this Policy does not represent a separate certification under that standard.

9. AI Accuracy and Limitations

Generative AI is probabilistic and does not guarantee that every response will be correct.

AI-generated content may occasionally:

• contain inaccurate information;
• contain outdated information;
• omit relevant information;
• misunderstand a request;
• produce an incorrect source or reference;
• make unsupported assumptions;
• contain biased or inappropriate wording; or
• generate content similar to material produced for another user.

Users should independently verify important information before publishing or relying on it.

This is particularly important for:

• statistics;
• research;
• legal or regulatory information;
• financial information;
• health information;
• technical claims;
• product claims;
• competitor comparisons; and
• other information where an error could materially affect another person or business.

10. Sources, Citations and Factual Claims

Where AI-generated content includes a source, citation, statistic, quotation or factual claim, users should confirm that it is accurate and that the underlying source supports the claim before publication.

AI-generated citations or links should not be assumed to be correct merely because they appear plausible.

Where accuracy is particularly important, users should rely on current and authoritative sources.

11. AI-Generated Content About People

Users should take additional care when creating content about an identifiable person.

AI may generate incorrect, incomplete or misleading information about people.

Before publishing AI-generated information about an individual, users should consider:

• whether the information is accurate;
• whether there is an appropriate reason to publish it;
• whether privacy or confidentiality requirements apply;
• whether consent is required;
• whether the content could be defamatory or misleading; and
• whether sensitive information is involved.

Users must not use iBeVisible to deliberately create harmful impersonations, deceptive representations or unlawful content about another person.

12. Intellectual Property and AI Content

Subject to applicable law and third-party rights, customers may use, edit and publish content generated for them through iBeVisible.

However, because of the nature of generative AI, we cannot guarantee that:

• every AI-generated Output is unique;
• copyright exists in every AI-generated Output;
• similar material will not be generated for another user; or
• an Output will never resemble existing material.

Users should review AI-generated content before commercial use where intellectual property risk may be material.

Users must not deliberately use iBeVisible to unlawfully reproduce, imitate or infringe another person's copyrighted material, trade marks or other intellectual property.

13. Marketing Claims and Business Information

AI may help users draft marketing content, but it does not independently verify every business claim supplied by the customer.

Customers remain responsible for ensuring the accuracy and legality of information such as:

• prices;
• discounts;
• guarantees;
• special offers;
• product claims;
• performance claims;
• testimonials;
• comparisons;
• competition or promotion details; and
• other statements about their products or services.

AI should not be used as a substitute for checking whether a marketing claim is true, supportable and legally permitted.

14. Transparency and AI-Generated Content

We aim to be transparent about where AI plays a meaningful role in the iBeVisible Platform.

Not every piece of AI-assisted marketing content necessarily requires a visible AI label.

Whether AI-generated or AI-assisted content needs to be disclosed will depend on:

• the type of content;
• how AI was used;
• applicable law;
• the publishing channel;
• the intended audience; and
• the level of human review and editorial control.

Customers are responsible for making any AI disclosure required by applicable law or the rules of the channel where they publish.

Additional care may be required for realistic AI-generated or materially altered images, audio or video involving identifiable people.

15. Prohibited Uses of AI

You must not use iBeVisible AI to deliberately create, assist with or distribute content that:

• is unlawful;
• is fraudulent or intentionally deceptive;
• impersonates another person unlawfully;
• infringes intellectual property rights;
• unlawfully discloses private or confidential information;
• contains unlawful discrimination;
• deliberately defames another person;
• facilitates malicious software or cyber abuse;
• enables unlawful spam;
• facilitates fraud or scams;
• deliberately manipulates people through materially deceptive content; or
• otherwise breaches our Terms & Conditions.

We may restrict or suspend use of AI functionality where we reasonably believe it is being used in a prohibited, abusive or unlawful way.

16. Security Responsibilities When Using AI

Users must not deliberately:

• enter passwords, authentication credentials or unnecessary sensitive information into AI content-generation fields;
• attempt to extract system prompts, source code, proprietary configurations or other protected information;
• use prompt injection or similar techniques to circumvent Platform controls;
• manipulate AI functionality to obtain unauthorised access to systems or information;
• interfere with AI security or monitoring controls; or
• knowingly submit malicious or manipulated inputs intended to compromise the Platform.

Suspected AI security vulnerabilities should be reported to support@ibevisible.ai rather than exploited.

17. AI and Significant Decisions

iBeVisible is a content and marketing platform.

We do not use customer personal information through AI to make solely automated decisions about individuals that have legal or similarly significant effects on them.

For example, iBeVisible does not use AI to independently determine a person's:

• employment eligibility;
• creditworthiness;
• insurance eligibility;
• access to essential services;
• legal rights; or
• similar significant personal outcomes.

If the way iBeVisible uses automated decision-making materially changes, we will review and update our policies accordingly.

18. Bias and Harmful Outputs

AI systems can reflect biases, assumptions or limitations present in the information and technologies on which they rely.

Users should review generated content for:

• unfair assumptions;
• stereotypes;
• discriminatory wording;
• inappropriate conclusions;
• offensive content; and
• other unintended bias.

Where we identify a material issue with an AI-enabled feature, we may investigate, modify, restrict or temporarily disable the relevant functionality while it is reviewed.

19. Testing and Monitoring

We take a proportionate approach to reviewing AI-enabled functionality.

Depending on the feature and level of risk, this may include:

• reviewing the intended use of the AI feature;
• assessing relevant privacy and security considerations;
• testing expected outputs;
• considering known limitations;
• monitoring feature performance;
• reviewing user feedback; and
• making changes where material issues are identified.

No testing process can eliminate every possible AI error or unexpected output.

For this reason, human review remains an important part of using iBeVisible responsibly.

Where appropriate to the feature and risk involved, testing and review may also consider security impacts arising from material changes to AI models, providers, configurations, integrations or automated workflows.

20. AI Does Not Guarantee Marketing Results

AI can help make content and marketing workflows faster and more efficient, but it cannot guarantee business outcomes.

Use of iBeVisible AI does not guarantee:

• Google or other search rankings;
• AI search citations;
• AI search visibility;
• website traffic;
• social media reach;
• engagement;
• leads;
• conversions;
• newsletter performance;
• revenue; or
• sales.

Marketing results depend on many factors outside the control of iBeVisible or any AI system.

21. Reporting an AI Concern

If you identify:

• a significant AI error;
• inappropriate output;
• potentially harmful content;
• an unexpected privacy issue;
• suspected misuse of an AI feature; or
• another concern relating to AI within iBeVisible,

please contact us at support@ibevisible.ai.

We may review reported issues and take appropriate action, including correcting, restricting or updating functionality where reasonably necessary.

22. Changes to AI Features

AI technology develops quickly.

We may add, change or discontinue AI technologies or AI-enabled features as the Platform develops.

Changes may be made to:

• improve quality;
• improve security or privacy;
• introduce new functionality;
• address identified risks;
• respond to changes made by technology providers; or
• meet legal or regulatory requirements.

Material changes affecting the way personal information is handled will also be reflected in our Privacy Policy where required.

23. Changes to This AI Policy

We may update this AI Policy as:

• iBeVisible develops;
• AI technology changes;
• new features are introduced;
• our AI practices change; or
• laws, regulations or industry expectations develop.

The latest version will be published on our website with an updated “Last updated” date.